Held Hostage by Social Media Learning

Blog post feature image by Jade Sambrook for 'Held Hostage by Social Media Learning' on The Jade Zone Blog

It’s been a while since I’ve posted something to my blog. In fact it’s been a while since I’ve posted anywhere – including a video on my YouTube channel or a podcast on my website.

There is a reason for this however. I got side tracked learning about social media, content creation and content marketing. And I’ve discovered that Jade Sambrook is quite passionate about all three of these subjects.

It all began when I started researching how to grow my YouTube audience. Somebody in a YouTube video mentioned a social media management tool by the name of Hootsuite, where you can manage all of your social media profiles from one centralized location. I hurried to give it a try and I have since fallen in love with this tool, to the point that I simply cannot live without it.

Somebody else mentioned that Twitter was a good way to promote your blog posts – and so I started the process of growing my Twitter audience using a service called Social Quant. With their free 14-day trial I went from 572 Twitter followers to over 1100. And it’s still growing to this day!

If you want to generate traffic to your blog posts using Twitter, the more followers that you have the more successful you will be. Obviously promoting your blog posts to zero people is not going to do wonders for you. Simply put, the more Twitter followers that you have, the better.

Here is an example of a tweet promoting one of my blog post’s to my Twitter followers:

I learned of another tool named Commun.it that helps you engage with your Twitter audience. Having followers is one thing, but engaging with them is what will allow you to stand out amidst all of the clutter and noise that is on the Twitter platform. I absolutely love Commun.it and have in fact substantially increased engagement with my Twitter community. This includes getting folks to visit my blogs.

Here is an example of a tweet that I generated using Commun.it:

I also learned that Pinterest is a very powerful search engine and traffic generator for blog posts – if you set things up correctly that is. I therefore set out to improve my Pinterest profile, and more specifically, by using a great tool called Tailwind.

The list goes on and on. From automated tweets using the Buffer tool, to creating beautiful social media content with the Canva or Pikmonkey tools, I’ve learned a ton about social media, content creation and content marketing.

It can however get quite overwhelming at times. There are simply so many tools and services that it becomes difficult to choose which one to use. Of course they’re not all free, and if one were to use them all one might quickly go bankrupt.

I will definitely be writing an in-depth blog post on this subject in the near future. And I will list all of the tools that I’ve learned about including those that I’m simply unable to live without.

But for today, I just wanted to mention why I’ve not posted to my blog in a while. Lets just say that I was away learning how to become an expert with social media, content creation and content marketing. Indeed it can be said that I was attending Social Media University, or that social media was holding me hostage. Regardless, it was definitely for a good cause.

Now, I’m no expert yet – as like I had mentioned earlier –  it can be quite overwhelming at times. Actually overwhelming might be an understatement. Furthermore, social media is something that is always evolving to the point that you have to stay on your toes if you don’t want to be left behind and in the dark.

One thing I’ve learned is how important it is to be consistent when it comes to creating content. Whether it’s a vlog on YouTube, a podcast or a blog post, it’s very important to consistently be producing quality content that is of value to your audience. Clearly I have failed when it comes to consistency. It’s just a fact that I’ve always been sporadic with my podcasting, vlogging or posting to any of my blogs.

Jade Sambrook in his home social media studio
Jade Sambrook in his home “social media studio” where his blog posts, podcast episodes and YouTube vlogs are produced

I’ve also failed in terms of offering content of value. Now obviously personal lifestyle blogs like this one are quite a bit different compared to knowledge based, niche based or tutorial based blogs. With the latter you are blogging about a particular subject that is usually providing answers to people who need a problem solved. Whereas with a personal lifestyle blog you are most likely blogging about various “whatever” topics, and so it becomes more a question of entertainment as opposed to a question of value. This does not mean however that entertainment cannot be valuable – because it definitely is! Or else nobody would be following and reading personal lifestyle blogs. Personally though, I simply want to do my best to offer content that is valuable and that will keep my audience coming back for more.

For example, I have another blog that is about my nudist lifestyle called The Naked Jade. And although it is a personal lifestyle blog like this one, it is a little more niche based in that it deals with a very specific subject. In fact, I seem to have more success with that blog compared to this one. Maybe it’s because of the nudity, but I like to think that it’s because it deals with a specific subject that is somehow offering value to my audience.

In the end I guess it’s really a question of personal brand, although I must admit that I do not yet fully comprehend that concept. What does a personal brand mean exactly? Do you consider yourself to be a personal brand? If so, what key words would you say identify your personal brand? I’m really curious about this, so please feel free to let me know your thoughts in the comment section below.

Now like I was saying, I want to be more consistent. It’s actually one of my main resolutions for the new year. In other words I want to keep a schedule, like for example, posting to my blog every single Saturday. And yes there are tools to help stay disciplined towards such goals. I know, so many tools, right?

Considering what I’ve learned, and considering all of the social media tools at my disposal, there is simply no excuse for me not to be creating and posting content consistently. With that being said, it’s time for me to start working on my next blog post!